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Thursday, May 22, 2008

Gorgeously Green by Sophie Uliano


What Modern Girl can refuse a book written on being Gorgeous & Green? Zilch! Julia Roberts wrote the forward for this simply amazing book and she put it point blank:

"I love to shop, I love to cook, I love to feel that I have done one thing a day to educate myself and my child in making the world a better, stronger place to live in." -Julia Roberts

Juliaroberts




Going Green is that simple; Daily actions that individuals take in order to help our environment. Gorgeously  Green, written by eco-guru Sophie Uliano, approaches the Green lifestyle with style & sex appeal.  Going Green, doesn't mean that you have to compromise your life! Sophie packs 300 pages of the finest, sexiest, and most beneficial eco-information into her book. She's gone beyond the typical sort of Green information to also include a guide to keeping the body fit without having to go to the gym! She also has loads of tips on how to buy organic, non-sweat shop, clothes to Green beauty products.

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This is not only a perfect book for women starting out, but it's loaded with tons of fresh information for women that have been Green since the very first Earth Day!Moderngirllogomini


Lotus




THE INTERVIEW





Sophie Uliano is a passionate environmentalist who has developed an
earth-friendly lifestyle that appeals to women who don't want to
compromise their glamour or style. She lives in Hollywood, California,
with her husband and daughter. Modern Girl Style managed to chit-chat with the eco-guru herself!

Sophieuliano




Moderngirllogomini 1.    As a wife, mother, and author, what got you inspired to go Green? Was it an easy transition for you?

When I had a baby, it occurred to me that it’s our birthright to have clean air, food and water and yet we don’t! It’s insane that we have messed things up to the extent that we need water filters, air filters or we may get sick; and magnifying glasses to check the ingredients in our foods aren’t too toxic! I felt compelled to try to do something about it. Being a mom is a great catalyst for change: we all want there to be a habitable planet for our children’s children. I started with small steps: buying organic milk and air-drying my laundry. These simple changes empowered me and made me realize that I had a choice. The transition to green living was easy because I only did what worked for my budget, my family and my lifestyle. I took it one day at a time.

Moderngirllogomini 2.    Your book covers everything to make women Gorgeously Green. What are your three favorite tips for someone just starting out?

For someone starting out, I would encourage baby steps. Don’t get put off by thinking that you’re going to have to give up all your creature comforts.


Tip One: Buy some reusable totes.



Watch Sophie Work it!





I like the ones that fold into a tiny pouch and live in my purse – that way I never forget them (You get a fabulous free one with every purchase of my book!).

Tip Two: Buy a reusable water bottle.


Sophie Uliano video on making the Green switch to metal water bottles:



Aluminum is the best choice and use filtered water – if you don’t have a water filter system, you can buy an inexpensive Brita Water filter jug from Target.

Tip Three: Buy non-toxic nail polish

Buy from www.nomiss.com and take with you when you next go to the nail salon. Sophie is awesome at finding eco-makeup:





Moderngirllogomini 3.    How can we develop eco-friendly core values & still look sexy, beautiful, and hot?

Easy – that’s what I’m all about! Luckily green is hot and I think it’s here to stay. There are hundreds of awesome eco-friendly fashion designers coming onto the scene – even shoes, and purses (check out www.greenloop.com or www.gorgeouslygreen.com. Know that by switching to non-toxic skincare products, you are going to maintain a more youthful and glowing skin and just think how hot your body is going to look when you replace at least one of your short car trips a day with a bicycle ride!

Moderngirllogomini 4.    In your book, you’ve written an awesome chapter dedicated to the “Greening” of the body in terms of exercise.  You’ve even provided a brilliant detailed workout guide to get women to stop driving to gyms. As a recent convert to working out at home, I totally loved this chapter! What are some additional ways that women can build an eco-friendly home gym and what are some of your favorite work-out songs

I suggest getting the simple yoga poses that I’ve listed in my book down.

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I promise that you will feel so great if you learn the routine, you will be able to easily fit it in before breakfast. Make sure you have a set of small free-weights, as it’s really easy to work out your arms- even while watching TV!

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In my experience, the best ever buttock toning exercises are lunges (as shown in book). If you do 3 sets of 10, 3 times a week – your bottom will change shape – I promise!

Walk




I know you’ve heard it before, but walk, walk, walk. It’s the best exercise as it doesn’t hurt your joints and if you walk briskly for a good half-hour you will improve your overall health hugely. I listen to such a variety of music when I hike – everything from REM to Rickie Lee Jones. I love to listen to Mozart when I’m practicing my yoga poses.

Moderngirllogomini 5.    What do you hope the future will look like in ten years?

I hope that in ten years time we will think it was insane that we actually purchased water out of plastic bottles – it’ll be one of those “can you believe that we actually paid upwards of two dollars for a bottle of water in plastic!!”  Also “paper or plastic” will no longer be an option at the market – almost everyone will carry their own reusable tote, much like when I was a kid we never wore seat belts and now you never get in the car without using one.

I hope women will have become much more demanding about what they expect from industry and our representatives. It’s our birthright to have clean air, food and water and right now we don’t have it. As women, we have a powerful voice: we vote with our dollars.

  • Eating organically grown food will be commonplace.
  • Most big cosmetic companies will have phased out all toxic chemicals.
  • My then-sixteen year old daughter will be happily munching away on an organic apple and enjoying the beauty of this gorgeous planet.

BONUS QUESTION!!!
Moderngirllogomini What women have Gorgeously Green style and why?

Oprah Winfrey, as she is always supporting anything and everything green.

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Simran Sethi – She is a green journalist and host of The Green on Sundance Channel.

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Sandra Bullock!

http://img2.timeinc.net/people/i/2007/database/sandrabullock/sandrabullock4_300.jpg

{Modern Girl Style has to add that Sandra & her husband, Jesse
James, started an eco-friendly restaurant way back in 2006. It's called
The Cisco Burger. Autoblog Green gives  you a reason to want to rev up your Prius to have a burger!}



Gorgeously Green Book Synopsis



Are you confused by all the advice you hear
and see daily on how to "go green"? Do you want to incorporate
earth-friendly practices into your life, but you don't know where to
start? Don't stress! Green guru Sophie Uliano has sorted through all
the eco-info out there and put everything you need to know about living
a green lifestyle right at your fingertips.

In Gorgeously Green,
Sophie offers a simple eight-step program that is an easy and fun way
to begin living an earth-friendly life. Each chapter covers topics from
beauty to fitness, shopping to your kitchen—even your transportation.
Whether it's finding the right lipstick, making dinner, buying gifts,
or picking out a hot new outfit, finally, there is a book that tackles
your daily eco-challenges with a take-charge plan. Just consider Sophie
your go-to girl with all the eco-solutions. Find out how to:

  • Green your entire beauty regime
  • Detoxify your home
  • Indulge in guilt-free shopping
  • Adopt a home fitness routine
  • Prepare eco-licious treats
  • Give your kitchen a green makeover
  • Become more aware of your impact on the earth

The book's dozens and dozens of eco-friendly tips, products, and
practices combine to form a treasure trove of practical advice for
every possible way to become stylishly green. Your questions about
dressing, makeup, eating, shopping, cleaning, travel, and more are all
answered right here.

Adopting a green lifestyle is among the
most positive, forward-thinking, and personally fulfilling choices that
anyone can make—and Gorgeously Green shows that it doesn't have to be tedious,time-consuming, or glamourless!

Download Gorgeously-Green-Amazon-excerpt.pdf!

Sunday, May 11, 2008

Sephora Book by Melissa Schweigner

Cover Image

Sephora has long been the fix for beauty junkies nationwide. Why are people hooked on Sephora? It's simple. Sephora selects amazing makeup brands to sell in its shop, from small women-owned companies like Tarte, Bare Escentuals, DuWop, Laura Mercier, to the big names like Dior, Lancome, Clinque, & Shiseido. Sephora is akin to being on Rodeo Drive & having an assortment of small boutiques to choose from.

3 Reasons That Will Make You Want to Own This Book

1. Improve Your Everyday Makeup Routine.

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Life's hectic! Women not only have all the responsibilities of life, but we want to look good doing it. This book provides insider information that will benefit your makeup routine without having to buy Sephora out. Learn how to improve your skin care routine, perfect a flawless salon-like blowout, fix makeup mistakes, and protect yourself in the sun. Unlike many other make-up books where you have to buy specific products, you don't have to buy a thing. However, there are plenty of product recommendations to leave you better informed for your next trip to Sephora, which will leave you looking less like a lamb lost in the woods.  There is even an awesome section where you will meet the Sephora masters who reveal their secrets to a great looking woman. This book really is an education.

Get Sephora Tips on Supernatural Makeup Application:






2. Learn from the Masters

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If you love Lorac, like Modern Girl Style does, then you'll be delighted to learn from the founder herself, Carol Shaw, what beauty means to her. What is Beauty? It sounds like a simple question until you spend time digging under the surface. The first chapter alone is amazing. Melissa Schweiger, author of this Sephora book, really took the question to task by interviewing the brand owners featured at Sephora. It's inspiring to have glimpses at the philosophies behind Benefit, Philosophy, Smashbox, Make Up For Ever & the names go on. If you've ever been inspired to start your own makeup company, then this book is a must own.

Learn How to Achieve Some Vintage Hollywood Hair Styling at a Sephora Photo Shoot:





3.Look Fierce, Sexy, & Hot!

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Women need to look hot for sultry evenings. Be it prom, cocktails with the girls, a first date, a charity event, a wedding, or for a date with their husbands. We want to look sexy for ourselves because it feels good. So, is you don't have the tools or the tricks this book will verse in the art of seduction. First step, know the tools of the trade. Learn the difference between a rounded blush brush and a contour brush. The second step is product knowledge. The Sephora book includes a dictionary of secret ingredients that will help you not just with your smarts, but with product purchases. The final step is to know how to use your product. Learn how to apply flawless red lipstick, add some golden glow to increase the illusion of cheekbones or clevage, and there is so much more to learn.

Here is a quick clip from Sephora at on Creating The Ultimate Smoky Eyes:





This book is a fantastic guide to help women become the goddesses that they are! This is truly a book that you'll be using beyond fashion trends. It is the ultimate guide to makeup, skin, & hair! Modern Girl Style loves this book & you will too!

Synopsis



Ever wonder what it's like to have your own
personal team of beauty experts, advising you on how to look and feel
knockout-gorgeous every day? Or have you ever questioned what exactly
goes on inside the creative minds of beauty industry heavy-hitters?
Step into the pages of Sephora, where the top beauty
authorities give you access to their private domains. Spend the day
with Vincent Longo backstage at fashion week, create red carpet—worthy
hair with celebrity hair stylist Oscar Blandi, master the smoky eye
with Hollywood's hottest makeup artists, and take a tour of Dr.
Nicholas Perricone's kitchen with his refrigerator full of
skin-perfecting foods.
In Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority,
fashion and beauty journalist and former Sephora beauty editor Melissa
Schweiger personally introduces the people behind some of your favorite
brands and fills this gorgeous book with the beauty secrets usually
reserved for insiders. Each photo-packed page brims with words of
wisdom and expert advice from the creators of and authorities on more
than two hundred classic and emerging beauty brands sold at Sephora,
including LORAC, Smashbox, Too Faced, Dr. Perricone, Frédéric Fekkai,
and many, many more.
Each chapter is designed to mimic a
Sephora store's "try everything" vibe while revealing the finest beauty
tips and tricks for getting creative with cosmetics. From an A-to-Z
glossary of terms and ingredients and a shopping guide to the best
products, to detailed explanations of how to properly use cosmetic
tools, Sephora is the complete beauty package that no woman will want to be without.

Biography


Melissa Schweiger is a freelance writer and editor. Her articles have appeared in Women's Wear Daily, Interview, Marie Claire, Redbook, Hamptons, Seventeen, and In Style, and on Sephora.com. Most recently, she was a fashions feature editor at Marie Claire. Prior to that, she was a beauty editor at Sephora.