Sunday, May 11, 2008

Sephora Book by Melissa Schweigner

Cover Image

Sephora has long been the fix for beauty junkies nationwide. Why are people hooked on Sephora? It's simple. Sephora selects amazing makeup brands to sell in its shop, from small women-owned companies like Tarte, Bare Escentuals, DuWop, Laura Mercier, to the big names like Dior, Lancome, Clinque, & Shiseido. Sephora is akin to being on Rodeo Drive & having an assortment of small boutiques to choose from.

3 Reasons That Will Make You Want to Own This Book

1. Improve Your Everyday Makeup Routine.

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Life's hectic! Women not only have all the responsibilities of life, but we want to look good doing it. This book provides insider information that will benefit your makeup routine without having to buy Sephora out. Learn how to improve your skin care routine, perfect a flawless salon-like blowout, fix makeup mistakes, and protect yourself in the sun. Unlike many other make-up books where you have to buy specific products, you don't have to buy a thing. However, there are plenty of product recommendations to leave you better informed for your next trip to Sephora, which will leave you looking less like a lamb lost in the woods.  There is even an awesome section where you will meet the Sephora masters who reveal their secrets to a great looking woman. This book really is an education.

Get Sephora Tips on Supernatural Makeup Application:






2. Learn from the Masters

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If you love Lorac, like Modern Girl Style does, then you'll be delighted to learn from the founder herself, Carol Shaw, what beauty means to her. What is Beauty? It sounds like a simple question until you spend time digging under the surface. The first chapter alone is amazing. Melissa Schweiger, author of this Sephora book, really took the question to task by interviewing the brand owners featured at Sephora. It's inspiring to have glimpses at the philosophies behind Benefit, Philosophy, Smashbox, Make Up For Ever & the names go on. If you've ever been inspired to start your own makeup company, then this book is a must own.

Learn How to Achieve Some Vintage Hollywood Hair Styling at a Sephora Photo Shoot:





3.Look Fierce, Sexy, & Hot!

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Women need to look hot for sultry evenings. Be it prom, cocktails with the girls, a first date, a charity event, a wedding, or for a date with their husbands. We want to look sexy for ourselves because it feels good. So, is you don't have the tools or the tricks this book will verse in the art of seduction. First step, know the tools of the trade. Learn the difference between a rounded blush brush and a contour brush. The second step is product knowledge. The Sephora book includes a dictionary of secret ingredients that will help you not just with your smarts, but with product purchases. The final step is to know how to use your product. Learn how to apply flawless red lipstick, add some golden glow to increase the illusion of cheekbones or clevage, and there is so much more to learn.

Here is a quick clip from Sephora at on Creating The Ultimate Smoky Eyes:





This book is a fantastic guide to help women become the goddesses that they are! This is truly a book that you'll be using beyond fashion trends. It is the ultimate guide to makeup, skin, & hair! Modern Girl Style loves this book & you will too!

Synopsis



Ever wonder what it's like to have your own
personal team of beauty experts, advising you on how to look and feel
knockout-gorgeous every day? Or have you ever questioned what exactly
goes on inside the creative minds of beauty industry heavy-hitters?
Step into the pages of Sephora, where the top beauty
authorities give you access to their private domains. Spend the day
with Vincent Longo backstage at fashion week, create red carpet—worthy
hair with celebrity hair stylist Oscar Blandi, master the smoky eye
with Hollywood's hottest makeup artists, and take a tour of Dr.
Nicholas Perricone's kitchen with his refrigerator full of
skin-perfecting foods.
In Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority,
fashion and beauty journalist and former Sephora beauty editor Melissa
Schweiger personally introduces the people behind some of your favorite
brands and fills this gorgeous book with the beauty secrets usually
reserved for insiders. Each photo-packed page brims with words of
wisdom and expert advice from the creators of and authorities on more
than two hundred classic and emerging beauty brands sold at Sephora,
including LORAC, Smashbox, Too Faced, Dr. Perricone, Frédéric Fekkai,
and many, many more.
Each chapter is designed to mimic a
Sephora store's "try everything" vibe while revealing the finest beauty
tips and tricks for getting creative with cosmetics. From an A-to-Z
glossary of terms and ingredients and a shopping guide to the best
products, to detailed explanations of how to properly use cosmetic
tools, Sephora is the complete beauty package that no woman will want to be without.

Biography


Melissa Schweiger is a freelance writer and editor. Her articles have appeared in Women's Wear Daily, Interview, Marie Claire, Redbook, Hamptons, Seventeen, and In Style, and on Sephora.com. Most recently, she was a fashions feature editor at Marie Claire. Prior to that, she was a beauty editor at Sephora.

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